Hey there! We’re Snug and Co., and we’re here to wrap you in the kind of comfort that feels like a warm hug from your favorite person (or, like, your dog—but way chicer 🐾).
Founded by Paridhi Jain and Yashvi Jain—two sisters, two dreamers, and two serious lovers of all things snug—Snug and Co. was born out of a shared mission: to make coziness cool and everyday wear feel like a soft cloud.☁
We started small—with big ideas, warm hearts, and a slight obsession with perfect fits and feel-good fabrics. Now? We’re creating clothes that look cute, feel amazing, and make you want to twirl in front of your mirror at 2 a.m.😭
Made with love, worn with joy, and powered by two sisters chasing comfort + style with everything we’ve got. 💌🥹
Welcome to the snug side.
Meet The Founders.
Paridhi Jain
Paridhi is the younger sister and the one quietly keeping things on track. She handles the operations side—managing orders, tracking inventory, and making sure everything runs smoothly (most of the time 😅).
At 17, she’s still figuring it out as she goes, but she gets things done. From the living room desk to the packaging corner, she keeps Snug and Co. moving.
Yashvi Jain
Yashvi, the elder sister, leads the creative side. She comes from a design background, previously ran her own art page, and even worked a job before jumping full-time into Snug and Co.
She now puts all of that experience into building the brand’s aesthetic—choosing fabrics, working on new styles, and figuring out how to make comfort look cool. It’s still a work-from-home setup, but for her, that’s where the best ideas happen.